Personal Information

We may collect personal information (“Personal Information”) from Users in a variety of ways, including, but not limited to, when Users visit the Site, fill out a form, respond to a survey, and in connection with other activities, services, features or resources we make available on our Site. Personal Information may include any of the following:  Name, email address, telephone number username, password, transaction information or data stored on our Site. Users may however, visit our Site anonymously. We will collect Personal Information from Users only if they voluntarily submit such information to us. Users can always refuse to supply Personal Information, except that it may prevent them from engaging in certain Site related activities.

Usage Data

We may collect non-personally identifiable information about Users whenever they interact with our Site (“Usage Data”). Usage Data may include the browser name, the type of computer and technical information about the User’s means of connection to our Site, such as the operating system or the Internet service provider utilized and other similar information.

Web Browser Cookies

Our Site may use “cookies” to enhance User experience. Users’ web browser places cookies on their hard drives for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert them when cookies are being sent. If cookies are refused, note that some parts of the Site may not function properly.  Some of our Service Providers (defined below) may use their own cookies or other tracking technology in connection with the services they perform on our behalf.

Service Providers

From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours (“Service Providers”).  For example, we may contract with Service Providers to provider certain services, such as hosting and maintenance, data storage and management, and marketing and promotions. We only provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your Personal Information from unauthorized access, use, or disclosure.  Service Providers are prohibited from using Personal Information other than as specified by us.

How We Use Collected Information

AltaSea may collect and use Personal Information for the following purposes:

To run and operate our site
We may use your Personal Information and Usage Data to display content on the Site correctly.

To improve customer service
The Personal Information and Usage Data you provide helps us respond to your customer service requests and support needs more efficiently.

To personalize and improve user experience
We may use Usage Data in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

To improve our site
We may use feedback you provide to improve our Site content and offerings

To send periodic emails or respond to your requests
We may use the email address to respond to inquiries, questions or other requests.

How We Protect Your Information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Information, Usage Data, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

However, no data transmission over the Internet or other network can be guaranteed to be 100% secure.  As a result, while we strive to protect information transmitted on or through the Site, we cannot and do not guarantee the security of any information you transmit on or through the Site, and you do so at your own risk.

Sharing Your Personal Information

We do not sell, trade, or rent Personal Information to others. We may share generic aggregated demographic information not linked to any Personal Information regarding visitors and users with our business partner and trusted affiliates for the purposes outlined above. We will not disclose Personal Information to third parties, including for their direct marketing purposes, without your consent, except as explained in this Privacy Policy.  We may disclose to third parties, certain Usage Data regarding the Site.  However, in such cases, your Usage Data is aggregated with the Usage Data of others and does not identify you individually.

Electronic Newsletters

If User decides to opt-in to our email distribution list, he/she will receive emails that may include company news and updates, industry related product or service information, etc.

Third Party Websites

Users may find content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. Also, these sites or services, including their content and links, may constantly be changing. These sites and services may have privacy policies and customer service policies. Browsing and interaction on any other website, including websites that have a link to our Site, are subject to that website’s terms and policies.

Advertising And Online Tracking

We may allow third-party companies to serve ads and collect certain anonymous information when you Access or use the Site. These companies may use non-personally identifiable information (e.g. click stream information, web browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Site and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use a cookie to collect this information. Our systems do not recognize browser “Do Not Track” signals, but several of our Service Providers who utilize these cookies on our Site enable you to opt out of targeted advertising practices. To learn more about these advertising practices or to opt out of this type of advertising, you can visit www.networkadvertising.org or www.aboutads.info/choices/.

Notice To California Residents/Your California Privacy Rights

To opt out of sharing your Personal Information with third parties for their direct marketing purposes, please email us at mailto:info@altasea.org and clearly state your request, including your name, mailing address, email address and phone number.

Other Transfers

We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with AltaSea. If AltaSea is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction. You will have the opportunity to opt out of any such transfer if, in our discretion, it will result in the handling of your Personal Information in a way that differs materially from this Privacy Policy.

Compliance With Laws And Law Enforcement

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of AltaSea or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

Changes To This Privacy Policy

AltaSea has the discretion of updating this privacy policy at any time. When we do, we will post a notification date at the bottom of this page. We encourage Users to check this page frequently for any changes and to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically in order to become aware of modifications.

Your Acceptance Of These Terms

By using this Site, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, you have the option of not using our Site. Your continued use of the Site following the posting of this Policy or any changes will be deemed your acceptance of the Policy.

Contacting Us

If you have questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us at info@AltaSea.org or 424. 210.4320. You may mail us at:

Attention: Webmaster
AltaSea at the Port of Los Angeles
2451 Signal Street 
San Pedro, CA 90731

This document was last updated on April 25, 2024